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Integrated Brand Communication (Sunsilk)
 
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Integrated Brand Communication (Sunsilk)
Views: 273 Learning Unplugged
Integrated Brand Communication
 
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Integrated Brand Communication For More Videos: www.brandimage.com.pk
Views: 435 Dr Faraz Alam
What is Integrated Marketing?
 
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To learn more about integrated marketing for SMEs please get in touch: http://tribuscreative.com In this video we offer a short introduction to the principle of integrated marketing. By implementing a considered strategy and cost-effective marketing mix, small to medium sized businesses can reach new markets, win customers, make more sales, and build brand equity. Transcript [VO]: You want your business to grow -- you want to win more customers and make more sales. But how do you do that when budgets are tight, and your time is limited? Some of your competitors have plenty of cash to throw around and make a noise. They can run expensive TV ads, or buy full-page spreads in the national newspapers to build their brands. So how can you -- the smaller business owner -- compete? The answer lies in integrated marketing. Meet Tom. He owns Tom's Tours -- an independent travel company. Tom creates one-of-a-kind travel packages for his customers. He's not competing directly with the big holiday companies, but in the past he has struggled to get his voice heard. He used Facebook and Twitter when he had the time, and every now and then took out adverts in newspapers and magazines. The problem was his marketing was irregular, and his messaging inconsistent. His brand didn't build up any momentum. Then he adopted Integrated Marketing. For a fixed monthly budget, Tom's Tours now publishes a weekly blog post with travel ideas and tips. The posts are then promoted through social media and a monthly email newsletter. The newsletter also features content from the Tom's Tours YouTube channel, where customers are encouraged to upload videos from their holidays. In the peak holiday booking periods, the company runs print, online and radio ads, and in the quieter months, special offers and promotions. And once or twice a year he publishes a survey and report that gets him free media coverage in newspapers and magazines. Now, a potential customer experiences a consistent message across a multitude of marketing channels. And because each element of marketing is no longer working in isolation, they serve to amplify each other. Tom's voice is now being heard. But it doesn't stop there because that voice begins to resonate with other people. They become fans on Facebook, followers on Twitter, subscribers on YouTube, commenters in forums and on blog posts. They're no longer just customers, they're advocates and ambassadors. In fact, they act like a tribe, echoing Tom's message to a wider audience. The result? Tom's Tours wins more customers, and makes more sales. So, if you want your business to grow, try integrated marketing. You'll be amazed at how effectively it will build your brand.
Views: 137672 Tribus
Brand Communication - Traditional Vs Social Media
 
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With 4 decades of experience, David Appasamy shares how marketing and brand communication have evolved from the traditional mediums to digital media. Read more at https://www.socialbeat.in/blog/category/brand-marketing-india/ Much has already been said and written about managing brands: creating awareness and loyalty, refreshing them, launching brand extensions successfully and increasing revenues from a brand’s franchise year after year. Companies like P&G and Unilever honed this to a fine art and became sought after employers by eager MBAs raring to manage brands. This was when the television commercial and its production was the high point of months of research, mapping, positioning and creative options. Print and outdoor media supported the core TV effort, while promotions drove increase in sales through value offers to encourage brand switch and sampling by new users. It was always about using mass media to build brand image, and influence the audience to buy a brand based on promised benefits and lifestyle cues. With the advent of the Internet and digital content, many things changed fundamentally. The Internet was mass media, but in a very different way: instead of being a ‘one-to-many’ communication (broadcast) that was information push, the Internet offered the chance of engaging (conversations) with many in an interactive manner. For it is a ‘many-to-many’ medium, with users generating content as they engage with each other. For more details please visit https://www.socialbeat.in/blog/can-brands-market-digital-age/
Views: 3760 Social Beat
So what is 'Integrated Advertising'?
 
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Trying to make sense of that ambiguous term called -Integrated Advertising. Shaked & Baked by: Baumann Ber Rivnay/ Saatchi& Saatchi Advertising, Tel-Aviv. Concept & Direction: Shushu E. Spanier Art : Studio Darom (Jantien Roozenburg & Li Levi) Writers: Yossi Lubaton, Dorit Gvili, Nadav Pressman, Maayan Tirangel, Gili Sasson & Shushu E. Spanier Agency CEO: Yossi Lubaton Executive Creative Director and Deputy CEO: Yoram Levi Chief Creative Officer: Nadav Pressman VP Production & Content: Dorit Gvili Producer: Bosmat Marmarely DOP: Ofir Kedmi Off-line Editor: Tom Sofer Original Music: Ran Shem-Tov & Shiri Hadar - The Sound Makers Productions (www.thesoundmakers.com) Sound Editor: Itay Swisa Hand Models: Liat Samuel & Yogev Sivan
Views: 255286 BBRChannel
Seminar Integrated Marketing Communication (IMC) TOP BRAND 2009
 
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Integrated Marketing Communication (IMC)
Views: 602 Frontier Group
Brand Camp Trailer: Integrated Brand Communication (Ms. Thái Thùy Anh)
 
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Đăng ký: http://www.brandcamp.asia/course/66-Truyen-thong-Thuong-hieu-Tong-luc-Integrated-Brand-Communication Khoá học cung cấp kiến thức mang tính thực tiễn cao, giúp học viên có thể áp dụng ngay vào việc phát triển các chiến lược truyền thông trong công việc của mình. Nội dung chính của khoá học là một qui trình cụ thể sáu bước, từ bước đầu chuẩn bị thông tin để brief agency, đến cách đánh giá các ý tưởng sáng tạo, phát triển chiến dịch, cho đến bước cuối đánh giá hiệu quả. Ngoài ra khóa học cũng hướng dẫn cụ thể cách đưa brief và feedback cho agencies một cách hiệu quả.
Views: 1803 Brands Vietnam
A Guide for Prioritizing Marketing Communications: Nick Scarpino at TEDxUofIChicago
 
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Nick Scarpino is a Senior Account Planner at Google, where he works with data to uncover consumer insights within the travel industry. He has an undergraduate degree in Marketing from the University of Notre Dame and a Master's degree in Integrated Marketing Communications from Northwestern University. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Views: 53134 TEDx Talks
What’s It Like To Work In Marketing & Communications? | #BoFEducation
 
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The Communications Store give an insight as to how role of fashion PR has grown in importance in the digital age, and how you can be a part of it. Read More: http://bof.bz/ZydZ7 Subscribe Here: http://goo.gl/pIDZul
Integrated Marketing Communications
 
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COMM375 Standalone presentation about Integrated Marketing Communications. Cited videos: Mcdonalds ad: http://www.youtube.com/watch?v=eBwmv3hYgHc Coke ad: http://www.youtube.com/watch?v=7Sz56mtQB1M Trident Layers ad: http://www.youtube.com/watch?v=tviPLpD8VG8 Zulu clip: http://www.youtube.com/watch?v=q-yxDGwD9aw Kelly Ripa: http://www.youtube.com/watch?v=IPgLE_SSELw Good Morning America: http://www.youtube.com/watch?v=RWlIgSzz6CQ Jon Stewart on David Letterman: http://www.youtube.com/watch?v=RWlIgSzz6CQ Ellen: http://www.youtube.com/watch?v=c9exO9Kac-I The View: http://www.youtube.com/watch?v=-R2noA4I5cw
Views: 40046 Maris Schiess
Integrated Marketing Communications
 
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MKTG 1030 Integrated Marketing Communications Video. Ahmad Kareh provides an overview and an example of IMC.
Views: 35550 Twistlab Utah
Best in Class: Integrated Marketing Communications
 
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Best in Class :: Integrated marketing communications, integrated marketing, millennials, total market and multicultural marketing best practices. We don't create ads, we create emotions. ~ manuel wernicky Destination Domination. Creating immersive customer experiences. Turning Tecate, a schizophrenic brand of wildly divergent strategies, into one differentiating, relevant and original trademark. RESULTS: Sales and volume peaked past 20 million cases, highest in the history of the franchise. Brand health measures scored at top two percentile of all quantitative work ever tested. (Millward Brown, 2009*) Video URL: http://youtu.be/RMOgHYVOL30 http://www.youtube.com/c/ManuelWernicky Manuel Wernicky @manuelwernicky http://manuelwernicky.com
Views: 819 Manuel Wernicky
Ch 14: Introduction to Integrated Marketing Communications (IMC)
 
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Hi, and welcome to this discussion on designing and managing integrated marketing communications. In previous chapters we’ve reviewed product, price, and place concepts. With this chapter we have now moved on to the final marketing “P”: promotions. In this lecture we’ll review promotions concepts including: • Integrated marketing communications and what’s included and • How to develop effective communications Let’s get started!
Views: 58682 Transparency Marketing
Target and Denizen: Integrated Brand Communications "mock" campaign
 
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INTEGRATED-BRAND-COMMUNICATIONS STRATEGIST, SPECIALIZED IN FASHION A relationship-driven marketer who learns by numbers, thinks in stories, and shares through experiences. Combines knowledge of business strategy, fashion merchandising, and strategic communications to deliver branding at every audience touch-point. CORE COMPETENCIES INCLUDE: statistical analysis and trend forecasting, business and merchandise planning, brand positioning strategy, creative content generation (copywriting and design) and Project Management. EDUCATION Individualized B.S.: Fashion Studies, Mass Communications (Marketing Communications Focus), and Applied Business. University of Minnesota: Twin Cities--Minneapolis, MN -- May 2015 TECHNICAL SKILLS Microsoft Office Suite: Word, Excel, PowerPoint, Project, Outlook SPSS and R , Adobe Suite: Photoshop and InDesign, Google Analytics and Webmaster Tools Interested in working with me? [email protected]
Views: 145 Ashley Mattei
A Nordstrom Prom Dress Integrated Brand Communications Pitch
 
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This is a 'mock' Integrated Brand Communications pitch I strategized for 'way-in' brand Prom dresses at Nordstrom department stores. I am an Aspiring Integrated Apparel-Brand Communications strategist studying: Strategic Communication, Business-marketing, and Fashion Studies at the U of M Twin Cities. My Specialties include: -Relationship marketing/ I-AD -Brand Strategy -Trend Forecasting and Analysis -Creative Content The Prom dress designs in the video are my own work. This 'pitch' was originally created as a project for my New Media and Culture class. Please contact [email protected] for more information regarding my services. I am seeking experience opportunities in brand strategy and communications.
Views: 233 Ashley Mattei
Integrated Marketing Communications
 
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http://www.lastsecondmedia.tv Integrated marketing communications CALL 800-334-4500 LSM is a strategic direct marketing and media brokerage with several methods for building brands, amplifying revenues and heightening ROI. The firm relieves client frustration with integrated marketing that produces qualified sales leads to power the growth of their clients. LSM produces this growth by deploying sharp, direct response marketing on TV, radio, and the Internet. Many programs cut the risk of advertising by clients, through the use of Per Inquiry, pay per lead, Cost per Lead (CPL) and Cost per Action (CPA) programs. So call 800-334-4500 today for more information on integrated marketing communications http://www.lastsecondmedia.tv/index.php
Views: 59 businessloanpro
From integrated communication planning to innovative digital brand experiences
 
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Prinz M. Pinakatt, Coca-Cola Europe Group Webit Expo and Conferences is the biggest event for digital marketing & e-business in Central-Eastern Europe and the 5th biggest in Europe. Webit is visited by over 5000 professionals from Europe (mainly Central and Eastern Europe). Webit Expo remains unrivaled in terms of the number of speakers (over 80 this year) and their position within the companies they work for. Reasons to attend Webit: - NETWORK with more than 5000 (expected) visitors - GAIN practical knowledge shared by the leading names in the world such as Facebook, Yahoo, eBay, BBC, Yandex and many more - CURRENT and FUTURE best practices in social networks, e-commerce, marketing, advertising and mobile What you could learn - How to increase sales revenues online - How to manage the reputation of your brand online - How to generate higher traffic to your website - How to optimize your website for Google and other search engines - How to improve customer satisfaction - How to increase the effectiveness of your internet campaigns Receive a CERTIFICATE from e-Academy Those who attend the full 3 day program at one of the 3 stages at Webit will receive a certificate for professional development containing the names of the lecturers whose lectures you have attended. Who to hear and meet at Webit? - Representatives of the digital industry from Central and Eastern Europe - High-level management from leading companies in the world - Marketing and advertising professionals from the smallest Bulgarian companies to the biggest world brands - IT specialists - Regional media, journalists and bloggers - Sales specialists - And many others
Views: 333 Webit Global Series
Integrated marketing communications and Brand equity enhancement
 
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These notes explains you about nature of the integrated marketing communications process, how marketing communication objectives are developed, concept of brand equity, importance of brand awareness http://www.helpwithassignment.com/ http://www.helpwithassignment.com/
Integrated Marketing Communications(IMC)
 
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Integrated marketing communications is an approach to planning communications that gives your small business the potential to get better results from your campaigns and reduce marketing costs. By integrating tools such as advertising, direct mail, social media, telemarketing, and sales promotion, you provide clarity, consistency and maximum communications impact according to the American Association of Advertising Agencies’ definition. Integrated marketing communication plays an integral role in communicating brand message to a larger audience or people. Integrated Marketing communication helps in integrating all essential elements of marketing to communicate the similar message to potential and existing end-users. Integrated marketing communication goes a long way in creating brand awareness among customers at a minimal cost. Integrated marketing communication is essential not only for business to business marketing but also for direct interaction with customers. Organizations implementing integrated marketing communication not only successfully promote their brands among target audience but also develop trust among them who would always stick to their brands, no matter what. Through integrated marketing communication, a similar message goes to customers simultaneously, eventually creating a better impact on them. Believe me, the end-user does not even think of buying Brand B, if the features and benefits of Brand A are communicated well to the end-users. Integrated marketing communication is more effective as it carefully blends various marketing tools such as advertising, public relations, direct marketing and so on. Integrated marketing communication scores over traditional ways of marketing as it focuses on not only winning new customers but also maintaining a long-term healthy relationship with them. It also saves time which is often lost in figuring out the best marketing tool.
Views: 652 Sonnet Mustafiz
Integrated Marketing Campaigns - An introduction
 
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An introduction to the subject of Integrated Marketing Communications and Campaigns (also called IMC) including an overview of some of the tools and theories available in connection with planning promotional activities using an integrated marketing communications approach. This video is aimed at marketing management students.
Views: 26362 Tine Wade
Umda : An Integrated Communication Solutions Agency | Advertisement | Marketing | Brand Development
 
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Umda Is An Advertsing Agency & An Integrated Communication Solution Agency. We offer all types of communication solution. Our main domain of work are Advertisement || Marketing || Brand Development. All three services are followed by research done by experts who all are having rich industry experience. We do believe in new things but we keep balance in contemporary and traditional forms so that we can offer value and give the desired output what different businesses want. OUR MOTTO: MINIMUM WORDS MAXIMUM COMMUNICATION OUR DIFFERENT ADVERTISEMENT SOLUTIONS ARE: TVC Television commercial is unique offering of UMDA SERVICES. Umda services offering a complete T.V. commercials solution with having a great tie ups with different regional and national celebrities and different T.V. chanels. OOH: Out of home advertising is one of the most common way to advertise to make your brand presence to maximum number of people. We provide this solution by different hoardings and interactive displays throughout the city. ADVERTISEMENT DESIGNING: We design advertisement as per your brand requirement. Advertisement designing process involves all process right from research to execution. ADVERTISEMENT TESTING First advertisement agency of BIHAR where we do advertisement testing also, for better result we provide multi level advertisement testing solution which includes ; designing, media selection content etc. UMDA SERVICES ALSO PROVIDES FOLLOWING ADVERTISEMENT SOLUTIONS: -PRESS ADVERTISING – MOBILE BILLBOARD ADVERTISING – IN-STORE ADVERTISEMENT – STREET ADVERTISING – CABLE TV ADVERTISEMENT Visit Us : www.umdaservices.in Like us on Facebook: https://www.facebook.com/umdaservices Follow Us on Instagram: https://www.instagram.com/social_umda Follow us on LinkedIn :https://www.linkedin.com/company/umda-services Follow us on Twitter: http://twitter.com/UmdaServices Video Credits :Dương Đức
Views: 240 Umda
lotus823 | Integrated Marketing Communications Agency
 
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We execute like crazy to achieve maximum impact and to ensure your brand flourishes. Learn more: http://www.lotus823.com
Views: 148 lotus823
Impact of Integrated Marketing Communication on Indian Business
 
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In this video Mr. Manish Shrama, asst. professor, Commerce & Management Department, Biyani Group of College, Jaipur explains about the meaning and role of Integrated Marketing Communication. The impact of Integrated Marketing Communication is widely on Indian Business. The combination of Advertising, Sales Promotion, Personal Selling, Public Relations and Direct Marketing directly affects the Indian business. http://www.gurukpo.com/ http://www.biyanicolleges.org/
Views: 7142 Guru Kpo
Explore Careers: Marketing/Communications Manager
 
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Jennifer Stoltenow is the marketing and communications/brand manager for 3M's Post-It. Find the SJMC on - Facebook: http://facebook.com/umnsjmc - Twitter: http://twitter.com/umn_sjmc
Views: 25564 umnhsjmc
Strategic Brand Communication - University of Illinois Online
 
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Brooke Bear, Program Coordinator for Strategic Brand Communication, answers questions about the 15 month online graduate program at the University of Illinois. sbc.illinois.edu
Views: 168 Illinois Online
Branding and Integrated Communications
 
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True Professional Communicators vs Real Amateurs
Red Bull: The Power of an Owned Media Strategy
 
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Red Bull has created an owend media strategy by listening to consumers to identify their needs and create unique marketing strategy to build their customer engagement and word of mouth. Red bull uses event marketing, communication positioning, consumer data collecting and influential leader programs to connect the brand and product together, hence the tagline of 'Red Bull Gives You Wings'. Learn more about The Gathering at www.cultgathering.com
Views: 9731 The Gathering
Introduction to IMC 463 Brand Communication Decisions
 
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IMC faculty Gerry Chiaro introduces the Brand Communications Decisions course for IMC students.
Introduction to IMC 463-6 Brand Communication Decisions
 
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IMC faculty Ariel Goldfarb introduces the Brand Communication Decisions course for IMC Online students.
SBU - Integrated Marketing Communications Program - Create Your Brand
 
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Learn more about how you can create your brand with the Integrated Marketing Communications program at St. Bonaventure University: http://createyourbrand.sbu.edu http://www.sbu.edu
Ch. 16 Integrated Marketing Communications
 
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From the book: Marketing by Grewal/Levy 2nd edition I DO NOT OWN THIS VIDEO IT BELONGS TO MCGRAWHILL Narrated powerpoints
Views: 43288 nobodys home
Integrated Marketing Communication (IMC)(BBA, MBA, B.Com., M.Com.) Lecture by Ms. Surbhi Mathur.
 
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In this video lecture Integrated Marketing Communication has been discussed which is one of the revolutionary concept in marketing communications. Integrated means combining two or more elements. In the same way IMC can also be defined as a comprehensive plan which integrates all the elements such as: advertising, personal selling, publicity, internet marketing, public relations and sales promotion.
Views: 43203 Guru Kpo
Introduction to IMC 421: Brand Communication Decisions
 
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IMC faculty member Gerry Chiaro introduces the Brand Communication Decisions course for Northwestern Medill Integrated Marketing Communications (IMC) students.
INTEGRATED MARKETING COMMUNICATIONS - NEW LOOK 2019 / UOW
 
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This video is about PRESENTATIONThis is our presentation for the module Integrated Marketing Communications on the brand New Look and the campaign we have created. University of Winchester 2019 By: Aimee Paton Alexa Olsen Fi Armstrong
Views: 21 IMC Group work
Integrated Marketing Communications
 
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FGCU associate professor Diana Haytko's Integrated Marketing Communications class presents their final project: a national marketing campaign proposal for SumSeeds: Energized Sunflower Seeds. Eight groups make their pitches to Tim Walter, President of Dakota Valley Products. Throughout the course, students examined advertising, public relations, personal selling, sales promotion, direct marketing, and corporate communications.
Views: 3168 FGCU
Drivers of Integrated Marketing Strategy | Short vs. Long Term Thinking | Day 11
 
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--- Find Jeff here: Website: http://www.publishorperish.fm/ LinkedIn: https://www.linkedin.com/in/jefflherrmann Twitter: @JeffLHerrmann Jeff is a champion of B2B sales, marketing alignment and brand audience development. Jeff’s passion lies in the development of strategies to leverage content; technology and data to help both organizations and individuals realize extraordinary growth. With a commitment to constant learning, leadership development, and teaching, Jeff has a live laboratory to experiment in every day as the lead audience builder for both Fathom’s sales and marketing audiences. Jeff’s passion for content marketing is well founded, following a 15 year career at The Nielsen Company working with Fortune 50 brands in the development of audience measurement and advertising effectiveness solutions for emerging digital platforms.
Views: 97 Jeff Leo Herrmann
Top 10 Brand Communication Trends
 
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We caught up with Jeremy Galbraith CEO of Burson Marsteller Middle East & North Africa while he was here for the announcement, and spoke to him about Communication trends. So here is his take on the current top 10 brand communications trends...www.adlip.com
Views: 1187 Adlip Channel
How integrated promotions planning can improve your bottom line growth
 
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For customers: Price = trust and Promotions = excitement. Therefore well-managed and executed promotions, supported by customer insight, should not only strengthen a brand by delivering value to shoppers, but ultimately drive loyalty as a vehicle to ‘surprise and delight’. Yet planning and executing trade promotions effectively is a huge headache for many retailers. Here’s one solution that helps retailers navigate the complexity of the processes involved.
Views: 385 dunnhumby
Integrated Marketing Communications lecture | Urdu/Hindi | Marketing lecture
 
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You know about promotiom mix or communication mix in which we already have learnt advertising,personal selling,sales promotion and more but today we will integrated Marketing Communications. Kindly Subscribe my Channel For more Videos. Learn With Sir Kawish Thank you. #integratedmarketing #integratedmarketingcommunication #imc #marketing
Views: 12963 Learn with Sir kawish
Integrated Marketing Communication Graduate Program: Emilia Radeva
 
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Integrated Marketing Communication graduate student Emilia Radeva likes having the freedom to choose such electives as brand management, finance, creative thinking, and writing for marketing communication. (Filmed and edited by Emerson students.) http://www.emerson.edu
Views: 135 EmersonCollege
Integrated Rural Marketing campaigns video of Mahindra Tractors -RC&M Experiential Marketing Firm
 
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http://www.rcmindia.com/ Rural Marketing Campaign video -The 235 DI Mahindra tractor was an entry level tractor with special air flow technology. It was targeted at small and medium farmers who could use the 235 DI not just for farming but make extra earning from haulage. The tractor was cost effective because high maintenance items were replaced with technology that cooled the engine with air flow. Therefore, to communicate the advantages of airflow, the TG was made to experience this technology in a chamber fitted with an exhaust fan. The event was publicized through hoardings, tin boards, dealer boards etc. The activity generated an overwhelming response and all enquiries were contacted through direct marketing. RC&M has been in business as one of India's largest experiential marketing solution providers for over 20 years now. Our experiential marketing programmes are driven by interactive campaigns that attempt to engage customers and initiate dialogues, enticing them to draw closer to the brand and build long term associations. For More Info visit on:- http://www.rcmindia.com/
Views: 12171 rcmindia
Buckaroo Marketing | New Media - Integrated Marketing Communications
 
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How's your sales plan working? Are you on Track? We are the C-Suite Leaders' best friend. We have developed tight, detailed processes tracking and measuring our integrated marketing strategies. We can quantify and prove our value as your strategic partner. As business owners, we too understand the importance of using resources effectively. While impressions and brand awareness are important, we understand it's more important to drive traffic and leads that contribute to your bottom line. At Buckaroo, it's about helping you convert leads to quotes to sales -- and helping your company grow -- not based on a "gut feeling" but quantifiable KPIs, facts and figures.
Views: 217 gobuckaroo

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