Check out the video that I created using the ElfYourself Android app!
Featuring: Mr Jojo Red Cat, Mama, J Bird, Spectator, J Bird's Assistant
Elf Yourself is owned by Office DEPOT and OfficeMax, Powered by: oddcast & Magic Mirror, so i do not own "The Elf Yourself App" i own nothing,
Copyright Infringement Is Not Allowed!
This is a American Interactive Viral Website where visitors can upload images of themselves or their friends, see them as dancing elves, and have the opinion to post the created video to other sites or save it as a personalized mini-film. The video and website were created by Evolution Bureau (EVB) in collaboration with New York company. ''Toy. for OfficeMax's holiday season advertising campaign. The Elf Yourself website and advertising campaign first launched for the Christmas holiday season in early December, 2006, and has returned each subsequent season. According to ClickZ, visiting the site "has become a annual tradition that people look forward to".
After being contracted by OfficeMax to create multiple websites for their holiday campaign.''Toy. contracted with Evolution Bureau to create a suitable holiday-themed website and application. Evolution Bureau then developed THE ELF YOURSELF Application for use with the OfficeMax holiday marketing campaign. The original release featured only one elf, portrayed by Danielle Barcena and received 200 hits a second. In later releases, additional elves were added to the application and viewers could upload images for each elf. Still later, social media applications were added, included those allowing viewers to save and/ or download the films that they created through the visiting THE website.
The project began in July 2006, when Mark Ander and Bob Thacker, OfficeMax's senior - vice president for advertising and marketing, contacted "Toy." to create 20 humorous, holiday - themed websites. Toy." Evolution Bureau, who is turned created ELF YOURSELF, the site which proved to be the most successful of the 20, receiving attention from CNN & NBC'S Today Show. Thacker explained that his budget for creation of all 20 sites was less than the cost of one 30 - second television commercial.
In 2006, when originally released, the site with its single elf.l, played by Danielle Barcena, received over 36 million visits in five weeks; 11 million elves were created, exceeding production ' expectations.
Beginning in 2007, EVB updated the site to allow more elves, bringing back the original elf, Danielle Bárcena, and adding others, allowing viewers to choose upload different images for each one. During that second season, viewership rose to over 193 million visits, with the creation of of 123 million elves, quardrupling in six weeks the amount of traffic the site had in five weeks the year previoisly. Based upon the success of ELF YOURSELF, and in response to the site being imitated by ''many shamelessly derivative knockoffs'' Toy. 'Had EVB develop and release the related holiday website Scrooge Yourself for Toy. and OfficeMax. By Feburary 2009,